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Instagram Bio Generator for Beauty & Fitness Pros

Bio ideas for lash techs, nail techs, brow artists, barbers, massage therapists and personal trainers. Pick your niche, add your location, copy the one you like.

About your business

How do clients book?

Your bio ideas

Lash artist ✨
Classics • Hybrids • Volume
New clients welcome
Book online ⬇️
76/150 characters
✨ Classics • Hybrids • Volume
New clients welcome
Book your slot below ⬇️
73/150 characters
Your go-to lash artist 🤍
Classics • Hybrids • Volume
New clients welcome
Booking link below ⬇️
94/150 characters
Classics • Hybrids • Volume ✨
New clients welcome • Book online ⬇️
66/150 characters
Lash artist 🤍
Classics • Hybrids • Volume
Book your slot below ⬇️
65/150 characters

Turn profile visits into bookings

Your bio has one job: get the right person to book. Say what you do and where, add one line that makes you stand out, and finish with a single, obvious way to book.

"DM to book" works when you're starting out, but it doesn't scale. Every enquiry needs a back-and-forth about dates and times, usually while you're mid-appointment. A booking link shows your real availability and lets clients book in under a minute.

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Instagram bio FAQ

What should a lash, nail or beauty business put in its Instagram bio?

Four things: what you do, where you are, what makes you different, and how to book. Clients decide in a couple of seconds, so lead with your service and location and end with a clear call to action.

How long can an Instagram bio be?

150 characters. Emoji count too, and line breaks help readability. The generator counts characters for each bio so you know it will fit.

Is "DM to book" or a booking link better?

A booking link converts better. With DM booking, every enquiry waits until you're free to reply, often hours later, and some clients book elsewhere in the meantime. A link lets clients see your availability and book instantly, even while you're with another client.

Should I include my location in my Instagram bio?

Yes. Most beauty, fitness and wellness clients search locally, and a location in your bio (or name field) helps the right people find and trust you. Be as specific as is safe, for example a city area rather than a home address.

What's the best link to put in my Instagram bio?

The page you most want people to act on, which for appointment businesses is almost always your booking page. If you use a link-in-bio page, put the booking button first.

Put a booking link in your bio

SlotSwift gives you a booking page made for your Instagram bio. Clients pick a service and time without an account and get a reminder before their appointment.

14-day free trial